Browsing by Author "Dortyol, I. Taylan"
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The Usage of Geographical Information Systems (GIS) in the Marketing Decision Making Process: A Case Study for Determining Supermarket Locations
Turk, Tarik; Kitapci, Olgun; Dortyol, I. Taylan (ELSEVIER SCIENCE BV, 2014)The marketing decision support system is designed to help marketing managers in the analysis and decision making processes. The magnitude of a consumer market is measured by its economic, demographic and geographic dimensions. ...